Your company gets its own AI department.

A real organisation, not a bundle of prompts

Every department has a defined structure, narrow access and two gates before work reaches the outside world.

• Four permanent layers: Board, Observer, Department Lead and Intelligence. The Board is your company plus a human YMAD expert
• Three operating areas: Content, Public Relations and Relationships
• One active transformation stream at a time: take over work, observe it, question it, redesign it, migrate it and operate it
• Brand & Quality Gate: checks voice, claims, sources, risk, format and readiness
• Approval Platform: a person releases, changes or rejects each review package

What one hour can look like

A Department Lead confirms the weekly priority. Intelligence returns market patterns. A Newsletter Agent prepares a draft, call to action and three subject lines. The Brand Gate rejects an unsupported claim. The agent replaces it with a sourced statement. A person approves the package. The system stores the correction as a lasting rule.

• Every output arrives as a review package: draft, reasoning, risks and recommendation
• The gate returns weak work before it consumes human attention
• Approvals and rejections become rules for the next cycle

Three security levels

Control is structural, not a promise added at the end.

• 01 · Own runtime: the department runs on a dedicated computer or in an explicitly agreed controlled environment; data, tools and permissions stay limited and traceable
• 02 · Quality & Branding Gate: a separate agent checks every output against brand voice, claims, sources, risks and completeness
• 03 · Approval Platform: people see drafts, review notes, risks and variants; publication or sending begins only after approval

Live mandate · DSB-ONE / MyGym

DSB-ONE / MyGym is a Salzburg fitness and growth group: the MYGYM studio and app brand, the B2B brand DSB-ONE, the internal digital agency AGENCY-ONE and its own development team, alongside social-media, appsite, project-management and design teams.

On 22 May 2026, the group signed the YMAD Managed Agentic Growth Department mandate at €3,000 net per month, cancellable monthly with no minimum term.

• Strategy workshop: four hours with management and key roles, plus one hour of preparation
• Team training: three hours with the team, three hours of preparation, a dedicated resource website and Codex training
• Month 1: Source of Truth, review and brand rules, approval paths and newsletter sources are prepared; the Newsletter Agent is prioritised as the first pilot stream
• In operation: the Approval Platform is live; feedback can create a regeneration task while Quality Gates and human approval remain in the path
• Early priorities: newsletter, Brand & Quality Assurance, appsite and landing-page calls to action, campaign angles, offer logic and structured review packages
• Client team: management, social media and content lead, and the technical development team; YMAD operations: Dominik Auer; standards and quality: ZukunftBilden

The seven-step start

The sequence is the same one used for the DSB-ONE / MyGym mandate: understand first, enable the team, then build and operate.

• 01 · Free 30-minute fit call: locate recurring work, internal ownership and whether a department is justified
• 02 · Strategy meeting, separate training day: four hours with management and key roles
• 03 · Team training, separate training day: three hours with the team plus preparation, resource site and a practical agent introduction
• 04 · Setup month, included in retainer: Source of Truth, brand rules, organisation chart, approvals and the first complete review cycle
• 05 · One stream at a time, included: take over work, observe it in practice, question it, redesign it, migrate it and operate it
• 06 · Follow-up workshop, separate training day: onboard the wider team once the first agents are running
• 07 · Operation and expansion, included: maintain, improve and reprioritise; pause agents without measurable value

Investment and boundaries

The €3,000 net monthly retainer buys one active transformation stream plus operation of migrated work. Both sides can cancel at the end of any month. Training and consulting days cost €1,800 net each. We compare the retainer with the real employer cost and output of the role the company would otherwise add.

• Included: setup and operation by YMAD
• Included: Source of Truth for brand, voice, claims, audiences and examples
• Included: exactly one active transformation stream, such as newsletter, content, campaigns, PR or relationship work
• Included: Brand & Quality Gate for AI and human work
• Included: review packages and review-first approval logic
• Included: weekly learning loop from feedback to lasting rules
• Included: monthly review, prioritisation and status
• Separate: workshops and training with Momo at €1,800 net per training day
• Separate: server, hosting, tool licences and API costs
• Separate: advertising budgets and external campaign costs
• Separate: deep technical integrations, API connections and data migrations
• Separate: final graphical production by external designers

Three entry points

A company does not need to start with the full department.

When YMAD fits

YMAD is strongest when work repeats weekly, channels and brand material already exist, one internal person can own timely reviews, and quality matters more than raw speed.

• A strategy workshop is the more honest start when the company first needs orientation
• The YMAD Expert Circle fits when somebody should learn to build agentic departments for others
• Strategenfokus fits an independent professional who needs focus and implementation for their own work

What management teams ask first

Which agents exist? Permanent Board, Observer, Lead and Intelligence roles coordinate only the sub-agents attached to real bottlenecks: newsletter, social channels, blog and SEO, press, podcasts, thought leadership, partnerships, outreach, mail and community.

How do they work together? The Lead distributes work, Intelligence adds context, specialist agents prepare review packages, the Brand & Quality Gate checks them and a person decides. Every correction becomes system learning.

What happens to sensitive decisions? They remain with the company. Agents prepare, structure, check and propose. Publication, sending and legally or reputationally significant claims require human approval.

Is there a minimum term? No. The mandate runs indefinitely and either side can cancel at the end of a month.